Why a Smaller Territory Can Mean More Clients

27 Nov

There are a lot of dog walkers in L.A., and while some specialize in specific areas, many of them cast a wider net. I’m sure the reason comes down to numbers. The larger the area, the more clients you can serve. But is this really the case? Continue reading 

Get Out of the House

26 Nov

One of the best things about being in the dog care business is that your target market is all around you and really easy to find. Just take a walk around your neighborhood on any pleasant Saturday and you’re bound to see dozens of dogs and their owners out for walks. If you happen to be with a friendly, well socialized dog yourself, meeting them is not only easy, it’s fun.

Dogs are naturally social and are like little four legged ice breakers. They gravitate toward each other, and the leash dance makes striking up a conversation with other dog people inevitable. All it takes to turn a chance meeting into a potential new client is the willingness to introduce yourself and smile. Continue reading 

Dog Walking is a People Business

25 Nov

There’s a very dedicated animal rescuer who is a regular on the Third Street Promenade in Santa Monica. Every day she brings down an assortment of rescued cats and small dogs from her home, sets up a table, and hopes to find new parents among a few of the thousands of pedestrians, shoppers and tourists who walk by her every day. It’s obvious that she loves animals very much. But there’s one huge problem… Continue reading 

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